The leading generation
We are an online lead generation company within iGaming. Our primary focus is to send high-quality leads to iGaming operators.
We believe in smart choices, and therefore we have built up some of the best comparison sites for people engaging in iGaming and specifically sports betting. We also run several media websites and communities within sports and sports betting with some of the most passionate people within the field. Sports betting should be entertaining, and it should also be transparent and fair.
We love online entrepreneurship, and our motivation is to build the best products within our field. Below you can read about our team and what motivates them.
Eskil KvarnströmFounder CEO
I'm one of the co-founders and the CEO of Leadstar Media. I'm passionate about internet entrepreneurship and to fulfill my visions. I like to learn a little bit of everything and that's why my role in the company suits me so well. I also love sports which makes it even more fun to work with our products.
Jens ÖbergCo-founder & Graphic Designer
As one of the co-founders I have been an integral part of the Leadstar journey from the very beginning. My role lets me combine two of my biggest passions – gambling and graphic design. The best of both worlds!
Oscar CarlssonCO-founder & Product Chief
Challenge me and I'll get excited. I love competing and as a Co-founder & Head of Products at Leadstar Media I'm never satisfied until we have the best products in the iGaming world.
Mattias FolkessonSwedish Project Leader
My main objective is always to have success, no matter if it relates to sports, my personal life or Leadstar Media. According to me, the recipe for success is to work hard and never be fully satisfied. As the project leader for Bettingstugan.se, Sportbloggare.com, and head of our international betting tips sites, I know the importance of having great team spirit and be a team player. I always strive to improve our group of fantastic co-workers in order to reach the goals that we set together.
Jacob LjunggrenSEO Expert & Project Leader
What motivates me is to make the content for all our brands as good as it can possibly be. I work with our talented writers and creators on a daily basis to make sure all ends of our product are of the highest quality. I am always eager to learn new things that can help me to push Leadstar Media in the right direction.
Karl AnderssonGrowth Manager
I’m a fast running (literally) online marketer with a big passion for growth, business and entrepreneurship. I’m driven by optimizing and always looking for new ways to improve our business. I challenge myself everyday to learn new things that contribute to the journey of Leadstar Media becoming No.1 within Lead Generation.
Andreas HöglundSocial Media Expert & Content Writer
My passion is social media. Over the past few years I have built both my own platforms that were later acquired by Leadstar Media, and also helped develop the company’s own platforms. I always strive to make our community an integral part of the business model.
Werner Müller-SchellGerman Content Writer
Since an early age I have been an avid sports enthusiast. In many ways this passion permeates my career as a specialist in professional storytelling and content creation; mainly working for international print and online media, and agencies in the sports sector. At Leadstar Media I'm responsible for the German and Austrian content which gives me not only the possibility to contribute but also to develop my professional skills and extend my knowledge.
Moritz LangGerman Project Leader
Besides my passion for sports I have an entrepreneurial drive and I want to build successful projects from scratch. It’s awesome that I can combine these passions in my role as Project Leader for the German football blog and betting tips site. Leadstar Media is a team of ambitious and smart achievers, that perfectly fits my strive to build something great by contributing value and allowing me great entrepreneurial freedom.
Paolo StranoItalian Project Leader
Everyday is a great day when you get to learn something new, and there is no better place to do so than Leadstar Media. I’m the Project Leader in charge for the Italian market where I get to work with my passions on a daily basis. I’m a football fanatic which helps when you manage our company football team “Leadstar FC”.
Martin EngströmTrotting Expert & Content Writer
I'm Leadstars trotting expert and content writer. Always had the paper and pen and the track as my great passions in life. Combining these two interests makes every day a dream. From news articles to chronicles where I'm never afraid to express my feelings.
Adam GrimshawEnglish Content Writer
I’m responsible for helping to create and shape the content for two of our UK sites, BetBlazers.com and Offside.co.uk, as well as being involved with our social media platforms. Being surrounded by such a dedicated and international group of people who are all experts in a variety of fields continually helps me to challenge myself and strive to improve.
Nicholas AlbertEnglish Content Writer
My role at Leadstar allows me to combine my love of writing with a somewhat unhealthy obsession for all things sport. Doing so within a hard working and highly motivated team just adds to the fun had on a daily basis!
Enrico Cardoso NazaréBrazilian Content Writer & Project Leader
Sports, especially football, have always been part of my life. As a former professional athlete I learned that a team with quality and motivated players can get far. Leadstar Media has these ingredients, which fills me with desire to learn something every day and achieve great goals together with the company.
Borja Méndez-Villamil GarcíaSpanish Content Writer
I am the Spanish Content Writer and do share my passion for sports between my love for golf as an amateur and my devotion to football & Real Madrid. I started my career in the gambling industry around 10 years ago in sunny Malta, but today I feel excited to keep on learning along with the team of talented individuals that make Leadstar possible, as well as fortunate to contribute with my knowledge to the company´s successful journey by expanding operations towards Spanish speaking markets.
Andreas LundinProject leader for Travstugan
In order to challenge myself, I always have new projects in mind. I also work hard to keep my team motivated and driven to reach the next level and make sure that we complete our goals together. I'm highly driven of rethinking and developing new products within my area of expertise. This, combined with a huge interest for trotting, makes my role as the project leader for Travstugan both challenging and inspiring. Especially with my background, four years working in the betting industry for the well known company “AB Trav och Galopp".