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We make

Sports betting seamless

Leadstar Media was founded in 2012 by Eskil, Jens and Oscar. With a background within poker, and a growing interest in sports betting, they saw a need of creating products to facilitate punters’ choices and boost their sports betting experience.

In late 2016 the founders went “all in” and in the spring 2017 the first Leadstar joined the team. Since then the Leadstar Media team has grown, and the products have become the best products for their purpose throughout several geographical markets.

The most important part of the company are the Leadstars. Herefore, we are striving everyday to have a learning and challenging workplace where Mondays feel like Fridays.

Being a


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A Leadstar is a friendly person who has a winning mentality and alway strives to achieve top results, together with the team. Many of our Leadstars have backgrounds within sports, meaning they are familiar with team spirit. Besides everyday work, we organise activities such as events, company trips and kick-offs.

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A Leadstar is a person who has the passion for the work. Passion and the feeling of ownership is a strong motivator for our Leadstars. The result is high job satisfaction, continuous development and a workplace where Mondays feel like Fridays.

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The passion for learning and challenges is a strive that a Leadstar has. Leadstar Media is therefore continuously putting a lot of effort into developing a learning and challenging organisation in order for us to make smart decisions.

Jacob Presenting large
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“Leadstar Media is not a job for me, it’s a lifestyle”

- Jacob, Product Director



On our Careers page you will get to know all the Leadstars. You will know what their most googled word or phrase is, what the next thing in life they want to learn more about and what motivates them to kick start the week at Leadstar Media every Monday.