The leading generation
We are an online lead generation company within iGaming. Our primary focus is to send high-quality leads to iGaming operators.
We believe in smart choices, and therefore we have built up some of the best comparison sites for people engaging in iGaming and specifically sports betting. We also run several media websites and communities within sports and sports betting with some of the most passionate people within the field. Sports betting should be entertaining, and it should also be transparent and fair.
We love online entrepreneurship, and our motivation is to build the best products within our field. Below you can read about our team and what motivates them.
I'm one of the co-founders and the CEO of Leadstar Media. I'm passionate about internet entrepreneurship and to fulfill my visions. I like to learn a little bit of everything and that's why my role in the company suits me so well. I also love sports which makes it even more fun to work with our products.
OscarCo-founder & COO
Challenge me and I'll get excited. I love competing and as a Co-founder & COO at Leadstar Media I'm never satisfied until we have the best products in the iGaming world.
JensCo-founder & Graphic Designer
As one of the co-founders I have been an integral part of the Leadstar journey from the very beginning. My role lets me combine two of my biggest passions – gambling and graphic design. The best of both worlds!
What motivates me is to make the content for all our brands as good as it can possibly be. I work with our talented writers and creators on a daily basis to make sure all ends of our product are of the highest quality. I am always eager to learn new things that can help me to push Leadstar Media in the right direction.
MattiasHead of Sweden
My main objective is always to have success, no matter if it relates to sports, my personal life or Leadstar Media. According to me, the recipe for success is to work hard and never be fully satisfied. As the project leader for Bettingstugan.se, Sportbloggare.com, and head of our international betting tips sites, I know the importance of having great team spirit and be a team player. I always strive to improve our group of fantastic co-workers in order to reach the goals that we set together.
PaoloAccount Manager & Italian Project Leader
Everyday is a great day when you get to learn something new, and there is no better place to do so than Leadstar Media. I’m the Project Leader in charge for the Italian market where I get to work with my passions on a daily basis. I’m a football fanatic which helps when you manage our company football team “Leadstar FC”.
WernerHead of DACH
Since an early age I have been an avid sports enthusiast. In many ways this passion permeates my career as a specialist in professional storytelling and content creation; mainly working for international print and online media, and agencies in the sports sector. At Leadstar Media I'm responsible for the German and Austrian content which gives me not only the possibility to contribute but also to develop my professional skills and extend my knowledge.
MartinTrotting Expert & Content Writer
I'm Leadstars trotting expert and content writer. Always had the paper and pen and the track as my great passions in life. Combining these two interests makes every day a dream. From news articles to chronicles where I'm never afraid to express my feelings.
AdamEnglish Website Manager
I’m responsible for helping to create and shape the content for two of our UK sites, BetBlazers.com and Offside.co.uk, as well as being involved with our social media platforms. Being surrounded by such a dedicated and international group of people who are all experts in a variety of fields continually helps me to challenge myself and strive to improve.
AndreasSocial Media Expert & Content Writer
My passion is social media. Over the past few years I have built both my own platforms that were later acquired by Leadstar Media, and also helped develop the company’s own platforms. I always strive to make our community an integral part of the business model.
NicholasEnglish Content Writer
My role at Leadstar allows me to combine my love of writing with a somewhat unhealthy obsession for all things sport. Doing so within a hard working and highly motivated team just adds to the fun had on a daily basis!
EnricoBrazilian Website Manager
Sports, especially football, have always been part of my life. As a former professional athlete I learned that a team with quality and motivated players can get far. Leadstar Media has these ingredients, which fills me with desire to learn something every day and achieve great goals together with the company.
BorjaSpanish Website Manager
My passion for sports is shared between my love for golf as an amateur and my devotion to football & Real Madrid. I started my career in the gambling industry around 10 years ago in sunny Malta, but today I feel excited to keep on learning along with the team of talented individuals that make Leadstar Media possible, as well as fortunate to contribute with my knowledge to the company’s successful journey by expanding operations towards Spanish speaking markets.
AndreasProject leader for Travstugan
In order to challenge myself, I always have new projects in mind. I also work hard to keep my team motivated and driven to reach the next level and make sure that we complete our goals together. I'm highly driven of rethinking and developing new products within my area of expertise. This, combined with a huge interest for trotting, makes my role as the project leader for Travstugan both challenging and inspiring. Especially with my background, four years working in the betting industry for the well known company “AB Trav och Galopp".
SimonProject Leader for Travstugan
Together with Andreas I'm project leading Travstugan, which is one of Sweden's largest trotting sites. In my role, I always try to find new opportunities and improve my knowledge. My goal is to lead Sweden's largest and best website for trotting, both for hard-core fans and for beginners.
While studying for a degree in international sales & marketing I ended up in Malta for an SEO-internship. This was my first contact with both SEO as well as the iGaming industry, but not the last. I fell in love with the data-driven approach to marketing that SEO is and the competitive nature of this booming industry. I was looking for something similar when I came back to Sweden and found Leadstar Media. Here I not only get to work with what I love but also get the support to become the best at it.
BenEnglish Website Manager
I believe sports betting should be something you do for fun, but with the main goal being sustained success. The same should be applied to business, and it is a philosophy I have followed throughout my career. Working alongside a group of determined colleagues who share my enthusiasm for sport as well as producing the best standard of work possible, makes Leadstar Media a great place to thrive.
I am always eager to learn new things and what I have come to experience is that Leadstar Media is the right place for that. I love writing, sports, betting, and social media. To be able to combine all of those passions in my work, together with a professional team of colleagues, is something that I appreciate and value immensely
LouisFrench Content Writer
Sports have always been a huge part of my life. From this perspective, mixing my professional interest in SEO with my personal interest in sports, became a perfect match. Before I joined Leadstar Media to open the French market, I worked with E-commerce in the kitesurf industry for a couple of years. Today I am grateful to be part of a team with skilled colleagues, giving me the opportunity to improve my knowledge. Additionally, we all share the same love for the competition, no matter the field.
MitsuyoJapanese Content Writer
I have been a bit of an adventurer both professionally and personally. Here at Leadstar Media, I have the opportunity to push myself to new limits in an exciting workplace environment with the highly motivated and talented individuals.
Discovering new countries and cultures gets me excited, and at Leadstar Media I get to do that every single day. I’m responsible for our projects in India and couple of other countries. I love building up our brands in new and uncharted territory. The challenge of setting up projects in new markets always gets me excited!
ChrisNorwegian Content Writer
I am responsible for creating and developing content for Leadstar Media's Norwegian sites, a role which allows me to combine my interest for writing and content creation with a passion for sports and football. I work alongside a team of knowledgeable and ambitious people, something that motivates me to challenge myself and learn new things every day.
StefanoItalian Website Manager
I joined Leadstar Media in August 2019. My two big passions in life are sports and computers. I like new challenges and I always do my best to create the best content and products for the Italian market. The team at Leadstar Media is fantastic, they give me the opportunity to improve my skills and to always give my best. Besides work I'm a big Juventus supporter and I also like animals, travelling and going to the cinema.
TimoGerman Website Manager
Leadstar Media is the perfect place to combine my passions for sports, content writing and marketing. There is always something new to learn and a lot of challenges along the road. Nevertheless, there is great team of talented and ambitious people helping you out whenever necessary and sharing the same passion for what you do.
The sum of all people is what makes up an organization, and is what I’m most passionate about here at Leadstar Media. We promote a culture of openness and collaboration, whilst having fun at the same time. Our ambition is to never stop trying to make Leadstar Media the best place to work for and welcoming new family members to our team.
MasonEnglish Content Writer
As an English Content Writer at Leadstar, I am able to combine my love of sports, with my passion for storytelling, to create awesome websites for New Zealanders. I never would have imagined that my Kiwi upbringing, and my intimate knowledge of togs, jandals and chilly bins, would have been so important, but today I use my background every day to create engaging, authentic websites for my mates back home.
Sports, and especially handball and football, have throughout my entire life been my main interest and passion. At Leadstar Media, and in my role as account manager, I am able to combine that with my education and experience within business development and management. Working at Leadstar Media therefore enables me to work in an exciting and fun setting, while at the same time being constantly faced with new challenges and learnings.
'LeyeContent Writer Africa
I am responsible for creating and developing content for our Nigerian and African sites, and ensuring that the brands continue to grow and meet their targets. I am absolutely loving the challenge and the chance to work with the wonderful professionals at Leadstar Media!
AdrianRomanian Content Writer
I have been working in digital marketing for over 10 years, and I think I finally found my dream job. At Leadstar Media I feel like I’m working alongside my weekly football team - we support each other, we celebrate every accomplishment together, we have fun, but we’re also constantly looking for tweaks that can take our work to the next level. I am responsible for the Romanian website, and I’m very excited about working on transparent and modern digital products for my fellow countrymen.
VasudhaContent Writer India
Leadstar Media has given me the chance to both write and to challenge myself, both of which are things I immensely enjoy. Working with such a set of welcoming and talented individuals in a company spanning the globe is a dream come true. I hope to help Leadstar Media grow their business in India and take it to greater heights.
MikkoFinnish Content Writer
It is like a dream came true to work as a Finnish content writer with such a talented team around me. This work allows me to combine my lifelong love for sports with my passion for creating diverse content to the internet. I enjoy having challenges and responsibilities in my life and Leadstar can offer me both.
LuisSpanish Content Writer
As an experienced online manager and creator, I think SEO and web positioning are the big things to look at nowadays, and that’s why I joined Leadstar Media. Here I help an amazingly skilled team to create the best products and content focused on the Spanish markets. Other than that, travel, technology and sports are three of my passions!
LászlóHungarian Content Writer
I had been preparing to take on a challenge like the one I found at Leadstar Media for years. After I had decided to retire from competitive sports, I could only imagine myself working in digital content creation in an international environment where I can learn and develop as a professional and grow as a person, as well. At Leadstar Media I get the best of both. As a Hungarian content writer, I get to do what I love the most in an environment where I am surrounded by colleagues who teach, guide, motivate and of course, challenge me every day.
JörnGerman Content Writer
During an internship at an online marketing company, I discovered the world of SEO. I fell in love with the competitiveness and the tactical approach behind it. Therefore I couldn´t be happier to found Leadstar Media and my Job as a German Content Writer. I felt tailwind from my very first day. Everyone is trying to make their colleagues better and is eager to develop every day. For me, Leadstar is the best place to grow, learn, and challenge myself, and also be part of an international very talented, and ambitious team.